Friday, March 20, 2015 (All day)
Penn Bookstore, 2nd Floor Café 36th and Walnut Streets
Join a discussion with authero DenLeventhal, Nominee of 2015 Hagley Prize for Business History: How to Leap a Great Wall in China: The China Adventures of a Cross-Cultural Trouble-Shooter.
Food and refreshments will be served!
During a 30-year career as a China business development specialist, Den Leventhal climbed a steep learning curve from a cross-cultural engagement to intercultural understanding and significant commercial achievement. His stories are presented with a levity that will engage neophytes and seasoned professional alike. The highlight of this business memoir is the breaking of a Chinese government monopoly - a virtual Great Wall - and a ferocious political and commerical war to defend a pioneering joint venture against a powerful, and angry, PRC government agency.